Brainstorming is so much fun. Like throwing all kinds of sticky things to a wall to see if they adhere or fall off. Some times they stick and contribute to the big picture, other times they fall off and you have to take them back. Some of them clearly don't work, but others pick up fluff or splinters or fragments of paint that transform them into something else. Those you take back and evolve before trying to throw them again.
Don't throw away the ones who didn't work though. They mature and ferment. Some times you can throw them at the same wall later. But other times you can throw them at a different wall, or a window, or the ceiling, and they will stick there. All sticky things have a thing they will stick to. Make more sticky things!